An education that pays for itself in capability.
Build the skills, connections, and discipline to pursue your entrepreneurial ambitions. Choose between independent learning and personalized guidance.
Explore your membershipFirst in. Founding forever.
The first 50 members can secure Core membership for $49/month, locked in for as long as their subscription stays active. Once these memberships are claimed, Core becomes $99/month for new members.
Limited to the first 50 paying members.The Merchant Class opens Q2 2027.
An education ecosystem built for the next generation of entrepreneurs. Membership enrollment begins at launch.
CORE
Founding Member$49 / month
Standard price: $99/month after the first 50 members.
Build your foundation. Develop practical commerce skills, access structured education, and learn alongside people who take entrepreneurship seriously.
- Merchant Foundations course
- Commerce Campus courses
- Private entrepreneur community
- Weekly group learning calls
- AI workflows and practical business toolkits
- Learning roadmaps and monthly challenges
Checkout powered by Whop at launch$49/month while your original subscription remains active.
VIP
120-day accelerator$2,497 USD
One-time payment · Application first
Your business. A more focused path forward.
A 120-day intensive implementation experience, with meaningful personal guidance to move your business forward.
YOUR FIRST 120 DAYS
- Four private strategy calls
- Personalized execution roadmap
- Business and implementation reviews
- Priority implementation support
- Guided accountability and execution
- VIP learning resources
12 MONTHS OF FULL CORE ACCESS
- Educational resources and courses
- Community and group learning sessions
- Templates, systems, and tools
Individualized VIP services conclude after 120 days. Core access continues through month 12.
A conversation about fit. No payment to apply.
After 12 months, you can choose to continue Core at the prevailing subscription price. Renewal is optional and requires your explicit consent. No automatic enrollment or hidden recurring charges.
Your founding rate stays with you as long as your original membership remains active. If you cancel and later rejoin, the current membership rate will apply.
Two paths. One standard of ambition.
Core builds your foundation. VIP adds 120 days of personal implementation guidance, with 12 months of Core included.
| Your access | Core | VIP |
|---|---|---|
| Private strategy calls | Not included | 4 calls within 120 days |
| Personalized support | Community support | First 120 days |
| Implementation roadmap | Self-guided | Personalized · included |
| Reviews & accountability | Peer check-ins | Personal guidance · 120 days |
| Core membership | Monthly subscription | 12 months included |
| Community access | During active membership | During active membership |
| Courses, templates & tools | During active membership | 12 months included |
| Group learning sessions | Weekly · active membership | 12 months included |
| VIP learning resources | Not included | First 120 days |
The $1,000 objective remains a VIP pilot target, not a guaranteed outcome.
Knowledge becomes useful
when you put it to work.
Learn the fundamentals that actually matter.
Understand the principles of commerce, positioning, offers, customer acquisition, and business operations.
Build skills you can put to work.
Explore practical lessons across the disciplines involved in launching and operating a business.
Stop wondering what comes next.
Follow a structured path from foundational knowledge to practical implementation.
Surround yourself with people who build.
Connect with ambitious individuals, exchange ideas, discuss obstacles, and find people pursuing similar goals.
Spend less time starting from zero.
Use practical prompts, templates, and workflows to accelerate research, planning, marketing, and execution.
Learn beyond the lessons.
Join regular discussions, explore practical challenges, and gain perspectives you might not discover learning alone.
Get clarity on your next move.
Four private strategy calls within your first 120 days, focused on your business challenges and next steps.
Turn intentions into consistent action.
Use structured reviews, check-ins, and clear priorities to maintain momentum. Core offers self-reporting and peer check-ins; VIP adds guided individual accountability during the first 120 days.
Know what’s working. Know what needs to change.
Review your business during the 120-day accelerator, identify weaknesses, and establish priorities for continued improvement.
A place in the first chapter.
You helped establish The Merchant Class. Your founding rate is our recognition of that.
Early recognition. All standard Core benefits. The $49 rate stays with your original active subscription.
Before you become a member.
The Merchant Class is an education and community platform for commerce, entrepreneurship, sales, marketing, and building businesses. We combine practical education with tools, community, and structured execution.
Core includes Merchant Foundations, Commerce Campus, self-guided learning roadmaps, downloadable toolkits, general community channels, one weekly group call, peer check-ins, monthly challenges, the AI prompt and workflow library, a resource and opportunity board, and the affiliate distribution program.
The first 50 successfully paid Core subscriptions qualify for $49 USD per month while the original subscription remains active, with all standard Core benefits and recognition as a founding member. This is not a temporary introductory discount.
The $49/month founding price remains valid while your original subscription remains active. If you cancel and later rejoin, the current membership rate will apply. The move to $99 for new members does not change an eligible active founding subscription.
If you cancel and later rejoin, you lose your founding rate and the current membership rate applies. Cancellation does not reopen a Founding 50 place.
The founding cohort closes and Core becomes $99 USD per month for new members. Existing eligible founding subscriptions continue at $49/month while their original subscription remains active.
Yes. Start with Merchant Foundations and the self-guided learning roadmaps. You do not need an existing business to begin learning.
Commerce Campus is the course collection covering practical disciplines involved in launching and operating a business. Explore the curriculum on our homepage.
Core focuses on independent learning, community, and group sessions. VIP adds a 120-day implementation experience: four private strategy calls, a personalized roadmap, business reviews, priority support, guided accountability, and VIP learning resources. Individualized VIP services conclude after day 120.
Yes. Your $2,497 USD one-time payment includes 120 days of VIP implementation and 12 months of full Core membership. Individualized VIP services end after 120 days; Core courses, community, group learning, templates, and tools continue through the included 12 months.
After 12 months, you can choose to continue Core at the prevailing subscription price. Renewal is optional and requires your explicit consent. No automatic enrollment or hidden recurring charges.
No. We provide education, guidance, access, and structured execution. The $1,000 VIP revenue objective is a pilot target, not a guarantee. No specific financial outcome is promised.
Yes. Cancel through your subscription billing controls or email themerchantclass@gmail.com before your next renewal. Access continues until the end of the paid billing period. Change-of-mind purchases and unused time are not ordinarily refunded; billing errors, non-delivery, service deficiencies, and statutory rights are covered by the Refund & Cancellation Policy in the footer. Cancelling and later rejoining ends eligibility for the founding rate.
After a successful Core payment, you will receive membership onboarding instructions. The exact course and community access process is to be confirmed before enrollment opens.
Submit a short qualification application. The Merchant Class reviews it and invites qualified applicants to a private fit call. Accepted applicants receive enrollment instructions. No payment is required before a qualification decision, and applying does not guarantee acceptance.