Learn the whole business.
Your ads, storefront, margins, and operations affect each other. Learn to see the connections.
For the people building what’s next.
Build something
worth choosing.
E-commerce. Marketing. AI.
Learn to build a brand, find your customers, and put AI to work. Practical skills for your next chapter.
A little learning. A bigger perspective.Explore what’s possible
The Merchant Class
Learn. Build. Grow.
Learn. Build. Grow.
Find Your People
Building a business doesn’t have to mean building alone. Connect with people who share your ambition, exchange ideas, and move forward alongside a community that values execution.
AI-generated editorial imagery. Pictured people are illustrative, not TMC members.
What you’ll exploreOne business.
One business.
A connected set of skills.
From your first product idea to the systems behind a growing store. Explore ten connected areas of e-commerce, marketing, and AI.
Inside the course01 / 10
E-commerce Fundamentals
Understand how online stores attract customers, sell products, and fulfill orders.
- Business models, storefronts & fulfillment
- The customer journey from ad to repeat purchase
- Where AI and automation fit into daily operations
Why it matters
Put your thinking to the test Understand the moving parts of an e-commerce business before choosing your tools.
Less theory. More doing.Make a decision.
Make a decision.
Then understand it.
Our learning approach pairs clear explanations with practical examples. Think through a real business problem, make a choice, and understand the tradeoff.
Try a small sample of that approach. No video to sit through. Three useful decisions.
Three scenarios. About two minutes.THE MERCHANT CLASSQuestion 1 of 3
BRAND + POSITIONING
A good product. But who is it for?
You’re launching a reusable coffee cup. Several brands already sell one. What should you do before writing your product page?
Learn the tool. Keep your judgment.3 scenarios · About 2 minutes
Our approachNo shortcuts.
No shortcuts.
Just skills
that matter.
Better decisions come from understanding what you’re doing. That’s the focus.
Use AI where it helps.
Research, creative development, reporting, and repetitive tasks. Practical uses with clear checks and human judgment.
Build skills you can apply.
For aspiring founders, e-commerce operators, and marketers. Understand the reasoning so you can use it in your own context.
Built for what comes nextKnowledge becomes useful
Knowledge becomes useful
when you put it to work.
01 / Merchant Foundations
Learn the fundamentals that actually matter.
Understand the principles of commerce, positioning, offers, customer acquisition, and business operations.
02 / Commerce Campus
Build skills you can put to work.
Explore practical lessons across the disciplines involved in launching and operating a business.
03 / Learning Roadmaps
Stop wondering what comes next.
Follow a structured path from foundational knowledge to practical implementation.
04 / Community
Surround yourself with people who build.
Connect with ambitious individuals, exchange ideas, discuss obstacles, and find people pursuing similar goals.
05 / AI Tools & Workflows
Spend less time starting from zero.
Use practical prompts, templates, and workflows to accelerate research, planning, marketing, and execution.
06 / Weekly Live Calls
Learn beyond the lessons.
Join regular discussions, explore practical challenges, and gain perspectives you might not discover learning alone.
An investment in your capabilityYour ambition deserves
Your ambition deserves
an unfair advantage.
Access the education, tools, community, and guidance to build real business skills. Join The Merchant Class at the level that fits your ambitions.
INTRODUCING THE FOUNDING 50
First in. Founding forever.
The first 50 members can secure Core membership for $49/month, locked in for as long as their subscription stays active. Once these memberships are claimed, Core becomes $99/month for new members.
Limited to the first 50 paying members.The Merchant Class opens Q2 2027.
An education ecosystem built for the next generation of entrepreneurs. Membership enrollment begins at launch.
FOUNDING MEMBER ACCESS
Checkout powered by Whop at launch
CORE
Founding Member$49 / month
Standard price: $99/month after the first 50 members.
Build your foundation. Develop practical commerce skills, access structured education, and learn alongside people who take entrepreneurship seriously.
- Merchant Foundations course
- Commerce Campus courses
- Private entrepreneur community
- Weekly group learning calls
- AI workflows and practical business toolkits
- Learning roadmaps and monthly challenges
Checkout powered by Whop at launch$49/month while your original subscription remains active.
PERSONALIZED EXECUTION
VIP
120-day accelerator$2,497 USD
One-time payment · Application first
Your business. A more focused path forward.
A 120-day intensive implementation experience, with meaningful personal guidance to move your business forward.
YOUR FIRST 120 DAYS
- Four private strategy calls
- Personalized execution roadmap
- Business and implementation reviews
- Priority implementation support
- Guided accountability and execution
- VIP learning resources
12 MONTHS OF FULL CORE ACCESS
- Educational resources and courses
- Community and group learning sessions
- Templates, systems, and tools
Individualized VIP services conclude after 120 days. Core access continues through month 12.
A conversation about fit. No payment to apply.
After 12 months, you can choose to continue Core at the prevailing subscription price. Renewal is optional and requires your explicit consent. No automatic enrollment or hidden recurring charges.
Compare all membership benefitsHere at the beginning
A place in the first chapter.
You helped establish The Merchant Class. Your founding rate is our recognition of that.
Early recognition. All standard Core benefits. The $49 rate stays with your original active subscription.
LEARN. BUILD. GROW.Your next chapter
Your next chapter
starts with
a new skill.
Build practical skills with structured education, a community of ambitious entrepreneurs, and a path that fits your goals.
Choose your membershipThe skills behind modern e-commerce.
Before you ask
A few useful answers.
What is The Merchant Class?
The Merchant Class is an e-commerce and marketing education brand. We focus on the skills behind building, marketing, operating, automating, and scaling online businesses.
Who is it for?
Aspiring e-commerce entrepreneurs, brand founders, store operators, and marketers. Explore business fundamentals, acquisition, creative strategy, analytics, AI, and automation.
How does AI fit in?
Explore AI for research, creative development, analysis, and operations. Dedicated topics cover prompting, AI agents, and workflows using tools such as n8n, Make, and Zapier, with human judgment and verification built into the process.
What can I explore here?
Browse ten topics across brand building, customer acquisition, and AI. Then try three interactive business scenarios, with feedback that explains the reasoning behind each decision.
Do I need a store or experience with AI?
You can explore the topics and try the exercises without owning a store or having experience with AI. Start with the fundamentals and work from there.